The Psychology of Color

Purple Extravagance

Associated with wealth, opulence, and fantasy, purple has become the favored color among designers specializing in the nightlife and hospitality industry. Blending the confidence of red with the calming nature of blue, this hue never fails to make a bold statement in a sophisticated way.   Posh night spots around the world, like Allure Nightclub in Abu Dhabi, are using purple on every surface from the seating to the lighting to grant every guest a feeling of royalty!

The next time you head to the gym, have a relaxing day at the spa, or try the new restaurant downtown, pay attention to the colors around you. Chances are, the reasoning behind their application goes far beyond beautiful decor.